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M9471036.TXT
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1994-08-09
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Document 1036
DOCN M9471036
TI Personal value structures and AIDS prevention. Are safe-sex messages
reaching high risk groups or merely preaching to the converted?
DT 9409
AU Bush RP; Ortinau DJ; Bush AJ; University of Memphis.
SO J Health Care Mark. 1994 Spring;14(1):12-20. Unique Identifier :
AIDSLINE AHA/94260023
AB After a decade, years of battling acquired immunodeficiency syndrome
(AIDS), the spread of this disease still represents one of the most
important issues facing health care officials today. Even though many
individuals have changed their sexual behavior since becoming aware of
AIDS, a group of high-risk young adults has not. The authors explore the
relationship between personal value structures and low-risk vs.
high-risk sexual behavior. The findings offer health care officials
insight into effectively targeting AIDS prevention communications to the
high-risk segment.
DE Acquired Immunodeficiency Syndrome/PREVENTION & CONTROL/
*PSYCHOLOGY/*TRANSMISSION Adult Advertising/METHODS Behavior
Therapy/STATISTICS & NUMER DATA Communication Health
Education/*METHODS Human Multivariate Analysis Questionnaires
Risk-Taking *Sex Behavior *Social Values Southeastern United States
Students/PSYCHOLOGY JOURNAL ARTICLE
SOURCE: National Library of Medicine. NOTICE: This material may be
protected by Copyright Law (Title 17, U.S.Code).